CV & Awards
Education
De Montfort University- BA(Hons) Contour Fashion 2016-2019 – 2:1
Bedford College- Extended Diploma (BTEC) in Fashion and Textile Design 2014-2016 - D*D*D
Employment History
Product Copywriter- Primark (October 2022 – Present)
- Creation of product copy for the Primark website spanning all categories but with specialism in Lingerie and Nightwear
- Management of campaign calendar on behalf of copy team, distributing and overseeing work
- Creation of copy for PLPs
- Creation and auditing of copy for editorial features and guides
- Ownership and quality control of Lingerie and Nightwear categories through audits, sub-editing, and checks
- Creation and distribution of Lingerie and Nightwear specific guides and educational tools to the wider team(s)
- Assisting with the development and regulation of copy guidelines for the wider team
- Key quality control ahead of website launches and editorials
Marketing Copywriter- Passiflora Ltd (August 2021 – July 2022)
- Management and creation of all copy company-wide including for social media, blogs, web, product, and brand.
- Creation of TOV guidelines and brand guidelines for a range of beauty brands for use by entire company.
- Creation of brand identity and guidelines for a new brand from the ground up.
- Assisting with the development of media campaign strategies.
- Management of various projects
- Management of all copy and guidelines for 6 individual beauty brands across the UK, EU, US, Australia, and South America.
Social Media and PR Junior Executive- Fleur of England (April 2021 – Present)
- Management of all social media channels, independently creating visual and written content including but not limited to social media posts, blogs, Facebook Ads, and website assets.
- Creation and distribution of press releases.
- Assisting with the development of media campaign strategies.
- Creating and maintaining relationships with bloggers and influencers for collaboration.
- Communication with Press and distribution of samples for publication.
- Tone of voice development and implementation.
Freelance Copywriter- Various- BlackAlice Lingerie, Passiflora, JSL (January 2021- Present)
- Creating copy with adapted tone and purpose for a variety of web assets, email campaigns, and social media posts for a range of brands.
- Longer term contract creating a full user manual and tone of voice for customer service and communications for a beauty retailer dealing in luxury goods.
- Creating blog content on a variety of subjects.
Communications Coordinator Coco de Mer, London (March 2020- January 2021)
- Singlehandedly producing all copy, assets and content for the brand suitable for a variety of platforms from social media and website to email marketing campaigns.
- Adapted tone consistently to the variety of brands stocked alongside brand’s own products and generated material for a range of products including Lingerie, Sex toys, and intimate care products.
- Creation of campaigns promoting events, specialist classes, and collaborations.
- Created significant increase in engagement and sales during my time with the brand with a single weekend event raising as much as £14,000 and another campaign increasing followers by 3,000 in a month period, with 40% of lingerie sales for a season being directly attributed to targeted mailers I had created.
Recruitment Consultant, Medical Staffing, Milton Keynes (August 2019- March 2020)
- Networking with a variety of medical professionals and building lasting relationships.
- Administrative duties including the gathering and organisation of documents for compliance.
- Communication and negotiation of work placements.
- Promotion of business and opportunities via various media.
- I successfully created roles for over 40 nurses with an estimated revenue of £26,000 for the company before I passed probation.
Skills
• Proficient in office programs (Word, Excel, Powerpoint)
• Proficient with Adobe Photoshop, Illustrator, and InDesign
• Experienced with Wordpress, WooCommerce, Shopify and eDesk
• Experienced in creating Email Campaigns using Mailchimp
• Copywriting and editing
• Management of social media business accounts using primarily Sprout, Hootsuite and Agorapulse
• Content creation
Achievements
• Design work featured in Underlines Magazine
• Design work featured on WGSN
• Articles written on behalf of Coco de Mer featured in Harper’s Bazaar