Photo by Negative Space on Pexels

CV & Awards


De Montfort University- BA(Hons) Contour Fashion 2016-2019 – 2:1

Bedford College- Extended Diploma (BTEC) in Fashion and Textile Design 2014-2016 - D*D*D

Employment History

Product Copywriter- Primark (October 2022 – Present)

  • Creation of product copy for the Primark website spanning all categories but with specialism in Lingerie and Nightwear
  • Management of campaign calendar on behalf of copy team, distributing and overseeing work
  • Creation of copy for PLPs
  • Creation and auditing of copy for editorial features and guides
  • Ownership and quality control of Lingerie and Nightwear categories through audits, sub-editing, and checks
  • Creation and distribution of Lingerie and Nightwear specific guides and educational tools to the wider team(s)
  • Assisting with the development and regulation of copy guidelines for the wider team
  • Key quality control ahead of website launches and editorials

Marketing Copywriter- Passiflora Ltd (August 2021 – July 2022)

  • Management and creation of all copy company-wide including for social media, blogs, web, product, and brand.
  • Creation of TOV guidelines and brand guidelines for a range of beauty brands for use by entire company.
  • Creation of brand identity and guidelines for a new brand from the ground up.
  • Assisting with the development of media campaign strategies.
  • Management of various projects
  • Management of all copy and guidelines for 6 individual beauty brands across the UK, EU, US, Australia, and South America.

Social Media and PR Junior Executive- Fleur of England (April 2021 – Present)

  • Management of all social media channels, independently creating visual and written content including but not limited to social media posts, blogs, Facebook Ads, and website assets.
  • Creation and distribution of press releases.
  • Assisting with the development of media campaign strategies.
  • Creating and maintaining relationships with bloggers and influencers for collaboration.
  • Communication with Press and distribution of samples for publication.
  • Tone of voice development and implementation.

Freelance Copywriter- Various- BlackAlice Lingerie, Passiflora, JSL (January 2021- Present)

  • Creating copy with adapted tone and purpose for a variety of web assets, email campaigns, and social media posts for a range of brands.
  • Longer term contract creating a full user manual and tone of voice for customer service and communications for a beauty retailer dealing in luxury goods.
  • Creating blog content on a variety of subjects.

Communications Coordinator Coco de Mer, London (March 2020- January 2021)

  • Singlehandedly producing all copy, assets and content for the brand suitable for a variety of platforms from social media and website to email marketing campaigns.
  • Adapted tone consistently to the variety of brands stocked alongside brand’s own products and generated material for a range of products including Lingerie, Sex toys, and intimate care products.
  • Creation of campaigns promoting events, specialist classes, and collaborations.
  • Created significant increase in engagement and sales during my time with the brand with a single weekend event raising as much as £14,000 and another campaign increasing followers by 3,000 in a month period, with 40% of lingerie sales for a season being directly attributed to targeted mailers I had created.

Recruitment Consultant, Medical Staffing, Milton Keynes (August 2019- March 2020)

  • Networking with a variety of medical professionals and building lasting relationships.
  • Administrative duties including the gathering and organisation of documents for compliance.
  • Communication and negotiation of work placements.
  • Promotion of business and opportunities via various media.
  • I successfully created roles for over 40 nurses with an estimated revenue of £26,000 for the company before I passed probation.


• Proficient in office programs (Word, Excel, Powerpoint)

• Proficient with Adobe Photoshop, Illustrator, and InDesign

• Experienced with Wordpress, WooCommerce, Shopify and eDesk

• Experienced in creating Email Campaigns using Mailchimp

• Copywriting and editing

• Management of social media business accounts using primarily Sprout, Hootsuite and Agorapulse

• Content creation


• Design work featured in Underlines Magazine

• Design work featured on WGSN

• Articles written on behalf of Coco de Mer featured in Harper’s Bazaar